The numbers are in, and this season our little trace became the most-shared gotcha in more group chats than we can count, largely because we do not count things. It spread the old-fashioned way: one gasp, one screenshot, one "you have to try this" at a time.
We think we know why it travels so well. It delivers a jolt and then immediately forgives you for it, ending on a wink instead of a wound. No one gets exposed, nothing gets stored, and everyone ends up laughing. Our how it works page explains the trick.
Virality is fun, but the metric we actually cherish is that not a single shared trace left behind a single stored phone number.
If you have not passed it on yet, the tracker is right there, ready to make your favourite person yelp and then grin.